Why SRK’s FAN Struggling struggling to enter the 100-crore club?

SRK's FAN Struggling struggling

With films like Chennai Express and HNY generating over Rs 200 crore and Dilwale easily pulling in Rs 150 crore, industry experts have been wondering why Fan didn’t have the same box office impact.

The Main Reasons of its Failure are as follow, take a look:

Shah Rukh Khan was playing against type

There were certain expectations about Fan — prompted because this was a Shah Rukh Khan-YRF project which had the star in a double role — that it would be as “mainstream” a movie as one could get. Instead of a superstar movie, what viewers got was an experimental film, says popular film critic and author Mayank Shekhar.

No song-and-dance

Distributor and trade analyst Girish Wankhede says that Fan’s lack of song-and-dance sequences may have acted against its interests. “What a regular moviegoer expects from a Shah Rukh Khan film is the complete package — music, dance, entertainment, drama, good-looking locations. And that was absent in this film. Even ‘Jaabra Fan’ was not part of the film,” Wankhede says.

Not a commercial film

Trade analyst Amod Mehra says one factor that may have hurt Fan was that it was an “art” film that was treated as a commercial film. “Had we made the same film with Irrfan Khan, it would have been a super-hit.

When there is Shah Rukh Khan in the film, it becomes larger than life. When you put a superstar in an art film, it doesn’t always work. They have such a huge image that their fan following won’t take them in a negative or a different kind of role. It’s very risky for a superstar like Shah Rukh to present a different image. Fan, I think, went against his image. It’s a disappointment; no one will lose money but Fan won’t make the money expected from a Shah Rukh Khan film.”

The second half of the film bacame boring

Trade expert Taran Adarsh. “From realistic, the film went into an unrealistic space in the second half — that is something people haven’t liked,” he says. “But Yash Raj Films has the satellite rights, overseas rights, merchandising rights, licensing right, remakes rights — so they’re safe in the final tally. Of course, if you compare it with the Shah Rukh-YRF combinations in the past, they have always delivered solid numbers, which is what is missing this time.”