Shah Rukh Khan is a Marketing Genius of FAN. What Makes Him So?


Shah Rukh Khan is no doubt the ‘Baadshah’ of Bollywood due to his roles, romance and his trick of how to tick the audiences. His popular faces in Bollywood are ‘Raj’ and ‘Rahul’ which his fans will never foeget. During the cricket session of 2011 the first trailer of Ra One was released. It was the movie where Shah Rukh Khan did heavy investment and this film showcased SRK in a all new avatar.
But sadly the movie could not get enough attention and it caused a lot of loss to Shah Rukh Khan. Shah Rukh ultimately spent Rs 150 crore, making Ra.One

one of the costliest films ever in Bollywood. Half of this was spent on marketing and promotions alone. Given Ra.One’s success, one would say well played.

Big ticket production houses though aren’t game for such risks. They don’t want to spend too much on marketing; instead they release a film to more screens and aim to cash in on a superstar’s brand positioning.

Shah Rukh though has never been the conventional sort, and with his new film, he’s hardly settling for any less. Directed by Maneesh Sharma, Fan in itself is different movie. It stars the actor in a double role: A superstar and his obsessed fan (hence the movie title).

If the trailer is anything to go by, the movie packs everything – drama, suspense, action and quintessential Khan.

The art of marketing has changed in the past few years and the production house is not spending that much money that Shah Rukh Khan did for the promotion of his movie ‘Ra One’. The usual strategy includes lots of TV time: Shah Rukh has become omnipresent on TV with a stream of interviews and appearances. He even filmed a special episode on The Kapil Sharma Show.

Unlike past years, Shah Rukh Khan changed his mindset and changed his way of promoting his film, i.e., through social media like Facebook, Twitter, TV Shows, Interacting with people on the Radio and Banners Showcase. That in return gave double success.