Rajat Kapoor said producers gamble on same films


The “Bheja Fry” actor thinks the trend of crowd funding has a great future. ”There is a possibility now that you can reach out to the people across the oceans and they can reach you. Filmmakers are hoping for kindness to see them through and very often, it works… It has worked. I believe it will work more efficiently in the future,” Rajat said.

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The “Corporate” actor is utilising his popularity to garner funds for the film by trying to reach out to everyone on the social media platforms.

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 ”Mantra” is a story inspired by an iconic Indian brand that was struggling to hold its own against the onslaught of multinationals and was eventually bought out by one. ”One does not get scripts like ‘Mantra’ everyday. It comes by once in a while. It’s a pleasure to a be part of a film like this if you are offered a meaty role,” the 54-year-old said.


The movie is set in 2004 against the backdrop of the “India Shining” period. Rajat would be seen as an industrialist in “Mantra”. ”I play Kapil Kapoor, an industrialist who is going through a rough patch and the world around him is impinging on his domestic life as well. The story is not just his, it is his wife, their three children who all have independent lives, their unique concerns,” he said. ”It is a family that is desperately trying to make sense of this world that is changing too fast for them to cope with,” he added. The film also stars Kalki Koechlin, Shiv Pandit, Adil Hussain, Rohan Joshi and Lushin Dubey.