The film’s success must be attributed to the content, the performances, the marketing strategy and much more. As trade analyst Taran Adarsh tweeted, “#Neerja is FLYING HIGH. Day-wise growth in biz clearly indicates it has won hearts and conquered the box-office. Sun biz was TERRIFIC… #Neerja is a shining example of a BRILLIANT film backed by well-planned and executed distribution strategy and superb marketing… #Neerja goes from strength to strength. Fri 4.70 cr, Sat 7.60 cr, Sun 9.71 cr. Total: ₹ 22.01 cr. India biz. FAB! #ContentIsKing.”
And with such a great weekend and no clear competition, the film will grow with the positive word of mouth publicity and will dominate through out the week.