H&M’s design team has delved into the museum’s fashion archives and taken inspiration from French painter Gustave Moreau to create a line of what it calls ‘red carpet pieces’. Simultaneously, the collection will also push the retailer’s boundaries when it comes to sustainability; H&M is working with innovative materials such as beads and rhinestones made from recycled glass and Denimite, a recycled fabric made from old denim.
1.A jacket from the collection
To top it all off, French style maven and daughter of former VogueParis editor Carine Roitfeld, Julia Restoin Roiteld, is the face of the range.
2.A dress from the collection, as modelled by Julia Restoin Roitfeld
“I am honoured to be the ambassador of such a unique project,” commented the 35-year-old art director. “I think that the idea of creating a collection inspired by the history of art and fashion is fantastic.” Roitfeld, who resides in New York and founded the mother and baby website Romy and the Bunnies, gives a sneak peek of what’s in store in this picture released today.