SRK’s production company Red Chillies Entertainment has now entered into a ‘strategic alliance’ with TV network Multi Screen Media (MSM) to explore opportunities related to television, digital and film content. Sources reveal, MSM has acquired the satellite rights of ‘Dilwale’ for Rs 60 crore and the entire deal covering his next two to three creative projects comes to a whopping Rs 220 crore. Can you believe it?
While talking to a leading daily, the source confirmed, “This is the first time in many years that the satellite rights of a movie has been sold before its release. The alliance involves some of the future creative content that RCE will make. Although not exclusive, it will be among the biggest and one-of-its-kind deals.”