Emraan Hashmi’s Azhar had a fair opening in mass centres espcially in Gujarat but when it comes to metros like Mumbai and Delhi the opening occupancy is low.
Overall the opening is around the 25% mark. This is actually better than most films released this year.
The contribution of Gujarat is relatively very high as compared to other states of India and now the film hopes to get a good collection and occupancy from North and East India.
Actually The impact of doing weird films like Shanghai, Ghanchakkar etc has made a difference to the opening of his films.