Brand Partnerships & Talent Management VP of Y-Films Ashish Patil in an exclusive interview with Hindustan Times said, “For the last song we have an epic campaign. It’s going to be the biggest one. We have collaborated with Rahat Fateh Ali Khan, he has sung with the band. The video also has shorts of Salman and Anushka.”
“Towards the end, Anushka will talk about acceptance, love and why disrespect anyone. It is not just about transgender but all those who have been neglected,” he added.
It’s an initiative created and driven by Y-Films, to help further the cause of gender equality in the country. The members of the band are aged between 21 years to 35 years.